The First $Trillion Company in History

Apple is the first $1 trillion publicly traded company in history.

“We’re thrilled to report Apple’s best June quarter ever, and our fourth consecutive quarter of double-digit revenue growth,” says CEO Tim Cook. “Our Q3 results were driven by continued strong sales of iPhone, services and wearables…”

“.. an increasingly engaged customer base led to double-digit growth in all regions,” noted the stock analysts at Morgan Stanley.

This quarter saw the sale of 41.3 million iPhones, 11.55m iPads and 3.7m Macs. During this period, the averages sales price of a new iPhone even increased. As for the next business quarter, Apple expects fiscal Q4 2018 to bring revenues of $60-62bn with 38-38.5% gross margin.

The iPhone’s launch on June 29, 2007 saw Apple’s market value climb from $72 billion to $173 billion. By 2010, its value was nearly $300 billion. It hit $500 billion in 2012, followed by $600 billion in 2016.

And now—a trillion.

If you invested $10,000 at its initial public offering price of $22 in December 1980, it would now be worth around $6.3 million (if you had also reinvested dividends). If you had bought $10,000 of Exxon at the same time, the Exxon shares would now be worth about 1/6th of what Apple brings you.

Apple makes more money and pays its owners — the shareholders — more than any other public enterprise on the planet.

And it’s all because people love the products.